Archives for November 2009

Offer Additional Services – Marketing Monday

mondaymarketinglogoBusiness Card Printing

I have written before about which valuable information should be  included on your business card; however, I would like to address another related issue today.  The quality of the actual card and printing.

A new service that I have recently been able to offer to my clients is business card printing.  The printer uses a heavy, high-quality glossy cardstock that really makes the colors on your card POP!

As much as I like VistaPrint, the quality of their business cards is somewhat less than stellar.  When I saw the difference between the two, I was floored.  The image was crisp and clear and the card just felt more durable and dependable–which are the qualities that I want to portray.  I know the correlation isn’t automatic, but think about it…if a company displays quality in it’s marketing materials, doesn’t that impress you a little more than if they don’t?  I know it’s true for me–and I’m sure I’m not alone.

The pricing is really good for these quality, glossy cards, too!  It works out to be less than five cents per card.  That’s only $49 for 1,000 cards–and shipping is included!  You can design your own or outsource the design for the card (I do that too, of course).  Postcards, brochures, flyers, and presentation folders are also available at great prices.

I love being able to offer new services to my clients and helping them wade through the often confusing waters of marketing.  If I can help in any way, please don’t hesitate to contact me!

Remember, your customers or clients are already familiar with you and trust you in one area, so it is easier for them to trust you with new services than to go with another provider.   What additional services can you offer to your clients and customers this week?

Creole Chow Chows

Creole Chow Chow Website DesignSuccessful Chow Chow breader, Mary Kay McCleve has found the value in taking her business online.  She writes –

Just want to say thank you for all your hard work on my web site. I have been getting a lot of positive comments. The fast response to getting my pictures posted has really helped me with my puppy buyers. The consumer friendly way the whole site is set up is a GREAT feature. I feel my web site has really increased my sales and given me a lot of education in how important the web site is to my business.

While Mary Kay was already known around the world for her champion Chow Chows in certain circles, she is finding that having a web presence is exposing her to a whole new audience of people who want to buy her Chow Chow puppies.  We’ve been posting photos of the pups from birth…and they are just adorable!