One of the sayings in the marketing world is, “The money is in the list.” What this means is that it’s important to build your email list. The people who subscribe to your email list are interested enough in your products or services to give you permission to market to them. This is very valuable! Your subscribers want to hear about your sales, specials, and new products or services!
Sometimes, business owners will give away a free product (usually a download) to encourage visitors to subscribe. That product is called a List Magnet. Giving away a product allows you to showcase your expertise or share a resource that you find valuable. It also leaves the new subscriber with “warm fuzzies” about you and your business.
TIP: Giving away a free gift can encourage visitors to subscribe to your email list.
As a real-life example of this concept, I am giving away a free copy of A Beginner’s Guide to Affiliate Marketing Success for anyone who would like to subscribe to my newsletter in the email form below. If you are already a subscriber and would like this download, please email me and I’ll gladly send you the download link.