Marketing

Get the Word Out!

Get The Word OutSometimes you have a product or service that you are really excited about and you just want to tell the whole world!  How do you do that?

The answer is leverage!  You remember all those groups you joined on Facebook and Linked In of people who have similar interests as you?  Let’s start there!  In addition to the groups of people with similar interests, it might be good to join groups where people are looking for answers to problems that your product or service can solve for them.  Be sure to post updates on your profile, as well, but groups will be the key.

TIP: Determine where your target market is spending their time online – Facebook, Linked In, Twitter, Pinterest, etc. and meet them where they are already hanging out.

In addition to social media platforms, there are other ways to get the word out about your product or service:

  • Offline Networking groups (BNI, Meet-up, Chamber of Commerce, etc.)
  • Write about it on your blog or website
  • Create a Facebook Page
  • Send an email blast to your email list
  • Write a press release for local newspapers
  • Submit to online community calendars, if appropriate
  • Guest post on blogs of your colleagues
  • Do online or podcast interviews
  • Paid advertising (Facebook ads are a good place to start)
  • Paid advertising offline
  • Print special business cards for your service or project (see mine below)
  • Create marketing materials
  • Post information on community bulletin boards (coffee shops, grocery stores, etc.)
  • Ask friends to help spread the word

Personally, I’ve been using many of these strategies over the past week to get the word out about Residual Advertising.  I’m super excited about this product and opportunity and I think every business owner needs to know about it!

Residual Advertising Business Card  Residual Advertising Business Card

Expand Your Offerings

 

We have talked a little bit about cultivating good relationships with our clients.  Did you know that 82% of small businesses owners said that loyal customers are key to growth?  This is a huge opportunity for you!

Here are some ways that you can develop that loyalty with your current and future customers:

We Love Our Customers

  • Under-promise, but over-deliver
  • Give amazing customer service
  • Always respond to requests promptly
  • Be easily accessible
  • Thank them often and sincerely
  • Reward them for referrals
  • Refer prospects to them
  • Remember them with a gift
  • Solve new problems for them

TIP:  When you are particular about the products you promote, you build trust with your audience. If your buyers have positive experiences, they’ll take your advice again.

Let’s look at the last item on that list…Solve new problems for them.  What other services or products can you offer to your customers to make their lives easier?  For example, my main business is web design; however, I offer several other related services to my clients that can make their lives easier.Happy Customer

  • Marketing consultation
  • Creation of marketing materials
  • Blogging education
  • Social media education
  • Customizing social media profiles
  • Branding
  • Website hosting and maintenance
  • Domain registration and maintenance
  • Newsletter service
  • Local advertising

Did you know that it is 6-7 times more expensive to acquire a new customer than it is to keep one?  Spending the extra time and effort to keep your customers happy will pay off in a big way with customer loyalty!

What related products or services do you offer to your clients that help solve problems for them?  Please share in the comments!

Building Your List

Beginners Guide to Affiliate MarketingOne of the sayings in the marketing world is, “The money is in the list.”  What this means is that it’s important to build your email list.  The people who subscribe to your email list are interested enough in your products or services to give you permission to market to them.  This is very valuable!  Your subscribers want to hear about your sales, specials, and new products or services!

Sometimes, business owners will give away a free product (usually a download) to encourage visitors to subscribe.  That product is called a List Magnet.  Giving away a product allows you to showcase your expertise or share a resource that you find valuable.  It also leaves the new subscriber with “warm fuzzies” about you and your business.

TIP: Giving away a free gift can encourage visitors to subscribe to your email list.

As a real-life example of this concept, I am giving away a free copy of A Beginner’s Guide to Affiliate Marketing Success for anyone who would like to subscribe to my newsletter in the email form below.  If you are already a subscriber and would like this download, please email me and I’ll gladly send you the download link.

 

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Serious Players Only Need Apply

So, I promised that something big was coming.  Are you ready for the big reveal?

Let me preface this by saying that this is a stream of income with some pretty amazing income potential.  I’m not promising the moon, but if you work this system, it can pay off in a big way!

The product is an 8″ x 10″ glossy mailer – sent to 5,000 homes in the zipcode of your choosing.  The program has been around for over 9 years and is already in 23 states!  For all the details, you’ll want to visit Residual Advertising to watch the videos and read the information on the page.  If you’re a serious player and want more information, fill in the contact form and I’ll be in touch.

Concerned that you don’t have a physical product or storefront?  No worries…there’s an answer for that.  Non-profits also do really well with this program.

Here’s one of the videos to get you started!

 

Multiple Streams of Income

Get Paid While You SleepWe’ve been talking a lot about affiliate marketing this week.  Why is that?  Affiliate marketing is one of the many ways you can create multiple streams of income for yourself and/or your business.  Is this important?  You bet it is!  Did you know that most self-made millionaires have 3-6 streams of income?

Having several streams of income is important because, as we all know, the economy fluctuates and there are slow times during the year for most businesses.  Those are the times when those extra income streams can really help!

Here are some examples of how some celebrities have used multiple income streams:

  • Ashton Kutcher – In 2009, Kutcher invested some of his Hollywood cash on Skype when it was valued at just $2.75 a share. Microsoft recently purchased Skype for more than $8 billion, making Ashton enormously wealthy.
  • Arnold Schwarzenegger gets most of his current income from real estate investments he made prior to becoming a famous film star.
  • Warren Buffet – Ironically, due to the diverse nature of the investment portfolio held by Berkshire Hathaway, Buffet actually is invested in 15 different industries. That’s a lot of baskets kicking off a lot of income streams.

TIP:  Don’t put all your eggs in one basket.

Entrepreneural You

What could you do with income above and beyond your “regular paycheck”?  Here are some ideas, but the list is extensive:

  • Save for retirement
  • Pay for college education
  • Invest in your business
  • Go on a vacation
  • Upgrade your home or car
  • Help others or give to charity
  • Pay off debt

There are a lot of good sources for learning how to add streams of income to your business.  Some that I use, personally, include Affiliate Marketing, an Etsy Shop, and something new and exciting that I will share with you in the next day or two!  For now, let me recommend a book for further reading: Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive.

More on this topic tomorrow!

 

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