This fall, I will be teaching four classes at Forest Hills Public Schools, through their Community Enrichment Program. The topics will be Blogging and Facebook and will have two levels – basic/personal and advanced/business. I would love to have you join me for one or more of these classes! The main website is http://www.enjoylearning.com/ and you can register online for any class. Register soon for the Early Bird Pricing discount (the price goes up as the dates get closer). The classes each run three weeks.
Facebook is a great way to keep up with friends and family. This class will teach you the basics of Facebook: how to update your status, upload photos and video, and connect with friends. We will also discuss scams, hoaxes, privacy options, and applications to enhance your Facebook experience.
|12FACOMFB101||09/12/2012||09/26/2012||W : 10:00 AM – Noon||82.00|
Register at: http://www.dramatic-design.com/facebook-101-class
Facebook for Business
Connecting with customers in a personal way has been increasingly important for small businesses. Facebook is a powerful tool that should not be ignored! 25% of all pageviews on the internet are on Facebook. Learn how to leverage Facebook for your business, how to integrate Facebook with your website, and how to make the most of your social media presence.
|12FACOMFBB||09/12/2012||09/26/2012||W : 1:30 PM – 4:30 PM||82.00|
Blogging About Your Passion
Whether your passion is golf, photography, fitness, or scrapbooking, you have something worth saying! Perhaps you’ve always wanted to write your memoirs, this is your chance! This class will teach the basics of the WordPress blogging platform, as well as how to share your passion with others on the internet.
|12FACOMBBP||10/03/2012||10/17/2012||W : 10:00 AM – Noon||82.00|
Register at: http://www.dramatic-design.com/blogging-class
Blogging For Your Business
One of the most effective and inexpensive marketing tools available to Small Business Owners is the blog. This class will teach the basics of the WordPress blogging platform, as well as how Small Business Owners can utilize blogging to implement the “Know, Like, and Trust” principle to reach current and potential customers.
|12FACOMBB||10/03/2012||10/17/2012||W : 1:30 PM – 4:30 PM||82.00|
Whether you’re interested learning a new skill or growing your business, I hope you’ll consider joining me for these classes! I’m looking forward to sharing the knowledge and information I’ve learned working with small business owners with you! Feel free to download this flyer & share this information with any friends or colleagues who might benefit from these classes!
If you have questions, please feel free to contact me!
P.S. – Class size is limited to just 10 people, so act quickly, before all the seats are taken!
My topic was WordPress–explaining what it is and how it can be a wonderful thing for a small business owner. I covered just three of the many benefits of using WordPress:
- WordPress is customizable.
- WordPress is versatile.
- WordPress is user-friendly.
I began by showcasing some of my clients’ websites to help the audience visualize how each website can be as unique as the personality of the business owner, which it should be.
After all, your personality is what sets you apart from your competition. Let’s face it, the product or service that you offer probably isn’t the only one of its type and you have competition. Finding your unique selling point will help you convert your visitors into customers. Some of the client websites that I referred to throughout the speech were:
- Thornapple Financial Center
- Julie Ann Coon, LLC
- Thornapple Arts Council
- General Labor Heating and Cooling
- Pet Chef of Michigan
- Photography By Hans
- Harmony ‘n Health
- Mentoring with Denise
To show the versatility of WordPress, I showed how different clients were able to use their blogs for different purposes —
- To post news and reminders about taxes
- To educate the public about Reiki and other techniques
- To showcase upcoming events
- To add photos of new items available for sale
- As a convenient and inexpensive way to accept credit cards with a simple button
- To display tangible items for sale and receive payment
- To sell Gift Certificates for services
It was at this time that I gave a couple examples of successful use.
- Thornapple Arts Council was able to sell tickets online for their two bus trips last year to Grand Rapids for Art Prize. They sold out in record time!
- After having the shopping cart on Pet Chef of Michigan, the owner shared with me that in the previous month, he had received paid orders from his online shopping cart for over $1,000!
Since the meeting room was wi-fi enabled and a projector was available, I shared a live demonstration of WordPress with the audience. They got to see how easy it actually is to write and update a WordPress website. They really seemed to enjoy getting a peek behind the scenes.
As a doorprize, I gave away a one-hour marketing consultation, valued at $75. The winner was Audrey VanStrien! Congratulations, Audrey!
Thank you, again, Middleville Rotary, for allowing me to speak to you!