I’ve always felt that it’s important for my clients to LOVE their own websites. When you love your website, you are proud to refer people to visit, which is very important because your website should be the hub of your marketing plan. Now let me clarify, your website shouldn’t be your entire marketing plan–just the hub–the place where all of your other marketing takes your prospective clients. Why? Your website is the place where you have complete control over the content. At some point, Facebook and other social media channels could disappear without your consent or take a drastic turn that makes them no longer a viable option for you (think: My Space). If your marketing is completely wrapped up in that marketing channel, you could lose all your previous hard work, or it could just be ineffective. The key is to have “all roads lead home”…your website.
Some of the Dramatic Design Family of clients would like to take this time to give you some special offers. Please mention this blog post when contacting them! Merry Christmas from the Dramatic Design Family!
Thornapple Health & Nutrition – www.ThornappleHealthAndNutrition.com
Newly opened as of October 1st, Thornapple Health & Nutrition (located in Caledonia, MI next to the Monterey Grille) is and is ready to serve your health and wellness needs! We specialize in Gluten-Free products, supplements, diet and sports nutrition, Made in Michigan products, and much more! Stop in to check out our healthy Christmas Stocking Stuffers for the kids and fresh Charlotte Gluten Free Bakery Items for that next holiday party! Gift cards are available for that “difficult to shop for” person! We wish you a Healthy Holiday Season!
Harmony ‘n Health – www.HarmonyNHealth.net
Mary De Lange has the perfect solution for stress, tension and discomfort in the muscles and tissues. If you know of someone who needs to feel refreshed and renewed, wants increased energy and a sense of well being, Mary is the person who can help. With 22 years of experience, Mary will help you find an approach that is helpful to your needs. Mary has gift certificates available to give to that special person in your life. Call today to order your gift certificates: 616-456-5033 or email email@example.com.
Thornapple Financial Center – www.ThornappleFinancialCenter.com
Thornapple Financial Center in Middleville offers full service tax preparation and accounting. We offer personal, corporate, partnership, trust and estate tax preparation as well as business accounting, and payroll services. Our CPA is Quickbooks Pro Certified. Our office is located just north of the Middle Villa Bowling Alley at 4695 N. M37 Hwy, Ste C in Middleville. Make your appointment today by calling 269-795-3387.
Julie Ann Coon, LLC, Reiki Master Practitioner – www.JulieAnnCoon.com
Give the gift of relaxation to that stressed person in your life! Gift certificates are available from Julie Ann Coon, Reiki Master Practitioner located at Thornapple Health & Nutrition in Caledonia, MI. Reiki is a method of stress reduction that also promotes healing. A treatment can feel like a warm glowing radiance that flows through the body. Call 616-891-0898 for more details!
Peaks of Gold Life Coaching – www.PeaksofGold.com
Reach your Peak Now! Create a “Break-Through” in an area of life that is important to you. Introductory Offer—only $25.00 for the first session. Call Peggy Reeves, Life Coach/LMSW at 248-921-0008 to make your in-person or telephone coaching appointment today!
Dramatic Design – www.Dramatic-Design.com
Sign up as a new Website client in January and receive a free month of hosting and maintenance, as well as a free one-year domain registration! Call Kim today for your free consultation – 269-205-3330.
This fall, I will be teaching four classes at Forest Hills Public Schools, through their Community Enrichment Program. The topics will be Blogging and Facebook and will have two levels – basic/personal and advanced/business. I would love to have you join me for one or more of these classes! The main website is http://www.enjoylearning.com/ and you can register online for any class. Register soon for the Early Bird Pricing discount (the price goes up as the dates get closer). The classes each run three weeks.
Facebook is a great way to keep up with friends and family. This class will teach you the basics of Facebook: how to update your status, upload photos and video, and connect with friends. We will also discuss scams, hoaxes, privacy options, and applications to enhance your Facebook experience.
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Register at: http://www.dramatic-design.com/facebook-101-class
Facebook for Business
Connecting with customers in a personal way has been increasingly important for small businesses. Facebook is a powerful tool that should not be ignored! 25% of all pageviews on the internet are on Facebook. Learn how to leverage Facebook for your business, how to integrate Facebook with your website, and how to make the most of your social media presence.
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Blogging About Your Passion
Whether your passion is golf, photography, fitness, or scrapbooking, you have something worth saying! Perhaps you’ve always wanted to write your memoirs, this is your chance! This class will teach the basics of the WordPress blogging platform, as well as how to share your passion with others on the internet.
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Register at: http://www.dramatic-design.com/blogging-class
Blogging For Your Business
One of the most effective and inexpensive marketing tools available to Small Business Owners is the blog. This class will teach the basics of the WordPress blogging platform, as well as how Small Business Owners can utilize blogging to implement the “Know, Like, and Trust” principle to reach current and potential customers.
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Whether you’re interested learning a new skill or growing your business, I hope you’ll consider joining me for these classes! I’m looking forward to sharing the knowledge and information I’ve learned working with small business owners with you! Feel free to download this flyer & share this information with any friends or colleagues who might benefit from these classes!
If you have questions, please feel free to contact me!
P.S. – Class size is limited to just 10 people, so act quickly, before all the seats are taken!
The mobile web is becoming more and more important with each passing day, each new smart phone, and each new data plan phone user. The mobile internet can no longer be ignored as an important marketing venue.
As you can see by this graphic, it is being predicted that mobile internet usage will overtake desktop internet usage by 2014–less than two years from now! Businesses that refuse to adapt to the changing technology will not only BE left behind–they are already being left behind, as you can see that even today, one-HALF of all searches are being performed on mobile devices! The speed of this technology adaptation is just incredible!
Benefits of having a mobile version of your website:
- Faster loading than full website on mobile device because it is less graphically intense
- Choose the information you want your mobile readers to view when they arrive
- Clear, simple navigation
- Larger font size upon entry for easier reading
- Ability to enlarge text to preference of the reader with a simple hand motion
- Portability allows content to be accessed anywhere a mobile device has a signal
- Competitive advantage over competition without mobile websites
- Offline interaction with QR Codes
- Natural integration with social networking websites
- Improved Search Engine Optimization, especially in the mobile website category
A mobile version of your website is a simplified, less graphically-intense version of the website. All the text and images will appear, but the design is lighter and quicker to load. The image below to the left shows the Home Page.
When you click on the arrow in the upper right-hand corner, the menu drops down, as shown in the image on the right. From here, your mobile visitors can choose the page that he/she would like to view.
If you have a blog on your website with Categories, you can see there is a tab on the Menu where visitors can view your postings by category.
On the left, you can also see that your visitors can view the regular website by clicking the On button to the Off position.
Below, to the right, you can see the Calendar page. To view an individual Day, Week, or Month is only a click away. You can also click on the individual event for more information.
To the right, you can see the Contact page, with all pertinent information and an interactive Google map.
I just chose a few sample pages to show how your mobile website can look. You can choose the pages that you want displayed in the Menu, and leave off others, if you choose.
Smartphones (iPhone, Android, & Blackberry) will recognize that you have a mobile website and show it, instead of the regular site.
If you have a WordPress site with Dramatic Design, this new option is available to you. If you aren’t sure if your website is a WordPress site, just ask!
So, what if you don’t have a smartphone? That doesn’t matter—your website isn’t there for you, it’s there for your customers and we’re trying to reach those customers in the way that is convenient for them. After all, that’s what marketing is about, right?
This offer is available to current and new Dramatic Design WordPress clients for a nominal, one-time fee.
If you’d like to add a Mobile website to your marketing toolbox, please drop me a note and I’ll get that up and running for you!
Complete infographic located at: http://pinterest.com/pin/159455643026652228/
My topic was WordPress–explaining what it is and how it can be a wonderful thing for a small business owner. I covered just three of the many benefits of using WordPress:
- WordPress is customizable.
- WordPress is versatile.
- WordPress is user-friendly.
I began by showcasing some of my clients’ websites to help the audience visualize how each website can be as unique as the personality of the business owner, which it should be.
After all, your personality is what sets you apart from your competition. Let’s face it, the product or service that you offer probably isn’t the only one of its type and you have competition. Finding your unique selling point will help you convert your visitors into customers. Some of the client websites that I referred to throughout the speech were:
- Thornapple Financial Center
- Julie Ann Coon, LLC
- Thornapple Arts Council
- General Labor Heating and Cooling
- Pet Chef of Michigan
- Photography By Hans
- Harmony ‘n Health
- Mentoring with Denise
To show the versatility of WordPress, I showed how different clients were able to use their blogs for different purposes —
- To post news and reminders about taxes
- To educate the public about Reiki and other techniques
- To showcase upcoming events
- To add photos of new items available for sale
- As a convenient and inexpensive way to accept credit cards with a simple button
- To display tangible items for sale and receive payment
- To sell Gift Certificates for services
It was at this time that I gave a couple examples of successful use.
- Thornapple Arts Council was able to sell tickets online for their two bus trips last year to Grand Rapids for Art Prize. They sold out in record time!
- After having the shopping cart on Pet Chef of Michigan, the owner shared with me that in the previous month, he had received paid orders from his online shopping cart for over $1,000!
Since the meeting room was wi-fi enabled and a projector was available, I shared a live demonstration of WordPress with the audience. They got to see how easy it actually is to write and update a WordPress website. They really seemed to enjoy getting a peek behind the scenes.
As a doorprize, I gave away a one-hour marketing consultation, valued at $75. The winner was Audrey VanStrien! Congratulations, Audrey!
Thank you, again, Middleville Rotary, for allowing me to speak to you!