Where Can I Use Affiliate Marketing?

 

Where to Use Affiliate Marketing

So, we’ve talked a little bit about Affiliate Marketing, but you may be asking, “Where can I use affiliate marketing?”  Good question!  There are many avenues to use affiliate marketing.  Some common ones include:

  1. Your website or blog
  2. Social media
  3. Online forums (usually in your signature)
  4. Email

You can use any or all of the above and there are other avenues that may not be as common.  Generally, you will use an affiliate link when you are writing about a product or service that you like and are recommending to others.

TIP: When you mention a product you use and like, insert your affiliate link when possible.

On a website or blog, it is a good practice to disclose that you may be using affiliate links.  As an example, you can see my disclaimer link in the footer of this page.

Know Your Audience

Know Your AudienceMarketing is not just a “numbers game.”  The better you know your audience, the more specific you can be to meet their needs.  When you have narrowed down the target, it will be easier to hit.

So, the key is to build your marketing plan to reach a specific target audience – those who are looking for your solution to their problem!  Think about their demographics (age, culture, sex, etc.), how they receive information (social media, direct mail, newspapers, etc.), and so on.  Then use what your research reveals to target that audience.

TIP:  Build traffic that counts so that you have more ready to buy eyes on your products. To do this you must understand your audience and target them.

As an example, I once came up with a product that would specifically solve a problem for Heating and Cooling repair companies.  I created my marketing piece (a direct mail letter), and sent it to the owners of 20 HVAC companies.  Out of 20 letters, I received 4 positive responses.  That may not sound like a lot, but in reality, that was a 20% positive response rate, which is HUGE for a marketing campaign!  I did my homework, researched my audience, and hit my target.

Think about who you are trying to reach with your product or service.  How narrow can you focus your target?

Know, Like, & Trust Principle

Know, Like, & TrustAs a long-standing member and former Director Consultant for BNI, I have learned that people are more likely to do business with people who they know, like, and trust.  Think about life 20-30 years ago.  Our parents and grandparents would buy, sell, and barter with neighbors and friends.  They knew each other, their families, and their reputations–good or bad.  In today’s tech world, it’s similar.  If the business has a good reputation, such as Amazon, we feel like we can trust them with our credit card and personal information.  There are plenty of sites on the internet that do not deserve our trust!

TIP:  Focus on building relationships first. Strong relationships often lead to affiliate marketing success due to the “know, like, trust principle.”

When I pass a referral for a colleague in BNI, I am placing my reputation on the line with the recipient of that referral, so I’d better be sure that I am confident of my referral partner’s abilities and professionalism!  This is how you should determine which affiliate programs to promote.  If you don’t believe in the product or the person selling it, walk away; the money that you earn won’t be worth the damage to your reputation.

At this time, I would like to invite you to get to know me a little!  Please sign up for my newsletter.  The welcome email tells you all about me and my business ventures, how I got started and where I’m headed.  I’d love to hear your story, too!  Please feel free to comment or send me an email!

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P.S. – Some links above are affiliate links, some are not.

Affiliate Marketing

Affiliate MarketingMarketing on a daily basis is a very important aspect of building, growing, and maintaining a successful business. While you may have favorite strategies and techniques, it’s a good idea to use a variety of marketing methods. The 365 marketing tips I will share with you in 2018 can help you broaden your scope and reach more of your target market.

Let’s start with Affiliate Marketing…Affiliate marketing is an online sales strategy that allows a product owner to increase sales by letting others targeting the same audience – “affiliates” – to earn a commission by recommending the product to others. At the same time, it makes it possible for affiliates to earn money on product sales without creating products of their own.

TIP:  Building relationships is important for affiliate marketers because you’ll build trust with your audience. People buy from those they trust.

Many successful affiliate marketers will build a community of like-minded individuals who are already interested in products that they are promoting.  Kelly McCausey is an affiliate marketer who I have followed and admired over the years.  She started an online community called “Mom Masterminds” that is now called “Love People + Make Money,” but she really has a whole network of sites that promote digital products and services, as well as community memberships.  Take a look at her Affiliate Program to see how she lays out the terms and commissions available to her affiliates.  Yes, this is an affiliate link and yes, that means that if you purchase something from Kelly, I will earn a commission.  That’s what Affiliate Marketing is all about!

Marketing 365: Daily Marketing Tip

 

Marketing 365: Daily Marketing Tips

Starting on January 1 – One marketing tip each day. Just a bite-sized nugget to encourage you to market your business. Not every tip will apply to everyone, but hopefully everyone will learn new ways to improve their marketing! I always welcome feedback and questions!

Follow Dramatic Design on Facebook (www.facebook.com/dramaticdesign) and adjust your settings on the “Following” drop down to choose “See First” and set the Notifications to “On” to make sure you don’t miss any tips!

Everyone is welcome, so please share with your friends and colleagues who may benefit from these marketing tips!

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